In the Bachelor of Arts in Communication program, you create advertising, public relations, and social media campaigns for real clients, all while learning how to effectively communicate with different target audiences.
Full Time
Rolling AdmissionBachelor of Arts
39-45
Minor
18
In the Bachelor of Arts in Communication program you create advertising, public relations, and social media campaigns for real clients, all while learning how to effectively communicate with different target audiences.
You prepare for today's fast-paced communications industry by getting real-world experience from the start! Through internships, on-campus organizations like our student-run agency Crested Communications and classroom activities, you develop the wide range of skills employers are looking for! And in courses taught by our accomplished faculty, you'll learn how to write effectively, prepare and deliver strong oral presentations, and how to create and conduct communication research.
Our flexible program allows you to select your area of emphasis based on your interests and career goals; Communication Studies, Advertising and Public Relations, or Media Strategies.
Required courses and credits are dependent upon your Area of Emphasis:
Five core courses must be completed by Communication students. Examples include:
Communication in the Digital Age
Introduction to Digital Media Production
Making Sense of Social Media
For more information, and to see a complete list of degree requirements, visit the Course Catalog.
Five core courses must be completed, as well as one course in each of the Communication Analysis and Campaign categories. Examples include:
For more information, and to see a complete list of emphasis requirements, visit the Course Catalog.
Three core courses must be completed, as well as two courses in each of the Human Resources and Communication Strategies categories. Examples include:
For more information, and to see a complete list of emphasis requirements, visit the Course Catalog.
Four core courses must be completed, as well as three media strategies electives. Examples include:
For more information, and to see a complete list of emphasis requirements, visit the Course Catalog.
The minor in Communication requires a total of 18 credits. Examples of courses include:
For more information, and to see a complete list of minor requirements, visit the Course Catalog.
Advertising and Public Relations
Advertising and public relations students will be able to:
Communication studies students will be able to:
Media strategies students will be able to:
Enhance your skills in group collaboration and leadership, conflict management, team presentations, persuasion, and adapting to digital communications. These skills are valuable for corporate training, human resources, sales, corporate and employee communications, and management positions.
Prepare for advertising, public relations and marketing positions and produce portfolio-level work for local clients in our campaigns classes and by participating in national competitions sponsored by the American Advertising Federation and the Public Relations Student Society of America.
If you want to work in the business side of media, the media strategies area of emphasis gives you a solid foundation to build your career. Learn about the inner workings of the media industry and how media major organizations are structured.
Communication '21
Joshua Marcial recently completed a communication internship with UHart’s College of Arts and Sciences that will help him achieve his career goal of working in the field of corporate communications. A communication major with an emphasis in media & journalism, Joshua also interned with Neighborhood Housing Services of Waterbury (NHSW), which he says helped him learn how vital a role communication plays in the success of an organization. Joshua says the wide variety of courses he took, and the support of faculty in the School of Communication, contributed to his success. In his first year, he was already receiving hands-on training for video production. Later, he had the opportunity to record documentaries, cover UHart athletic events for ESPN3, and host a podcast that focused on how COVID-19 affected Division 1 athletes.
My brother attended the University, which allowed me the opportunity to receive an early look at the campus. I thought about other schools, but when I saw the School of Communication and the television studio during an open house tour, I knew this would be home for me.
Communication, '18, M'20
Bryson Owens is working remotely as an associate video producer for Newsweek providing video content for its social media channels and website including the presidential and vice-presidential debates, the Amy Coney Barrett supreme court confirmation hearings, as well as election night coverage.
Owens says he became interested in politics at a very young age, and as an undergraduate and graduate student, he took multiple politics and government courses that directly and indirectly intertwined with media communications. He says his final graduate project, College During COVID, co-produced with Bianca Ross ’18, M’20, was cited as the reason his resume stood out from the others.
“What triggered my thirst to pursue all facets in the communication and media industry was taking courses such as: Gender/Sex in Pop Culture, Intro to Television Production, Political Advertising and Women in the Media, and Media Process and Effects. Communication Professors Karen Schermerhorn, Jack Banks, Sundeep Muppidi, and Kristin Comeforo really pushed me to think critically, be unbiased in my analysis, and see the world and how the media has the power to change it.”
As a cinema student, you will study the art of filmmaking and create your own films using the latest technology and collaborate with faculty and peers on professional sets. Cinema majors develop the skills they need to work professionally in the film and media production industries. There are opportunities to present at film festivals, study abroad, and get additional experience through internships or networking in Connecticut, New York, or Boston.
Our digital media and journalism degree prepares you for a career in digital media production, broadcast journalism, sports media, or as a media business professional.