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About the Program
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Are you passionate about sports and the business of sports? Our sports management program prepares graduates for a career in sports marketing, media, sales, athletic administration, event operations, facility management, community relations, and more.
The sports management program will prepare students with the analytical and technical skills necessary to succeed in a broad array of career paths in the sports industry. Students will develop managerial skills through specialized classes, guest speakers, industry-relevant topics and hands-on experience.
Sports Management is offered as a:
- Major
- Minor
- Post baccalaureate certificate
Degree Requirements
The program combines core courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration. Your degree will comprise of core courses, electives, and an internship. This unique program offers a variety of sports-related electives within our other colleges at the University— meaning you can tailor your academic experience to your specific interests through projects and internships.
See the course catalog for the additional requirements to earn your Bachelor of Science in Business Administration.
Total for the sports management major: 120 credits
All students start with the following core classes that build a foundation in sports business, analytics, and more.
Sports Management Core Courses:
- Sports Management & Analysis
- Sports Economics & Finance
- Sports Marketing Analytics
- Sports Law & Risk Management
- Internship in Sports Management
Electives:
- Applying Digital Innovation in Sports
- Facility & Event Management
- Diversity & Inclusion in Sports Organizations
- Digital Productions for News and Sports
- Sports Broadcasting
- Sports Journalism
- Sports Psychology
- Beginning Principles in Sports Medicine and First Aid
- Sport, Culture, and Society
- Sport Nutrition
All students start with the following core classes that build a foundation in sports business, analytics, and more.
Sports Management Core Courses:
-
- Exploring & Planning Career Options (BAR 211)
- Internships (required & course managed and credited) - UHart has connections with alumni at businesses in the sports industry.
- Projects
- Sports related organizations
- Collaborated projects with Digital Media & Journalism professors and students
Career Outlook
The focused market review suggests “Good Growth, Economic Demand: There is a likely 11% increase in potential jobs that BS Sports Management graduates could choose to apply for between 2018-2028."
Example of positions:
- College Athletic Administration Staff
- Operations Manager
- Facility Manager
- Team Marketer
- Event Planner
- Ticket Sales Specialist
- Agent/Scout
- Esports Manager
- Self-Employed Manager/Coach/Agent
- Youth Sports Coordinator
See yourself here.
Student Life
Students can get involved in sports on campus in a number of different ways, including through student run organizations like SBA (Sports Business Association), STN (Student Television Network) and The Informer (student-run newspaper), as well as the university’s Athletics Department.
John Orsini '24, Sports Management and Business Management double major"During my time in the sport management program, I can confidently say that each class provided me with so many skills. It allowed me to learn about the history of the sports industry, but also how current news impacts the industry. Lastly, students are able to talk to guest speakers and hear their stories, including day-to-day situations in the industry.”
About the Minor
Sports management is a field of interest for sports enthusiasts as well as individuals seeking careers in an expanding sports industry. A minor will allow students from all University colleges to supplement their major with knowledge of the sport industry. Visit our course catalog for specific requirements for Barney students and non-Barney students.
Barney Minor Total Number of Credits: 12
Non-Barney Minor Total Number of Credits: 18 with prerequisites
Admissions
Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney! If you have any questions, please feel free to contact admission@hartford.edu.
Meet the Sports Management Program Team
Hailey Harris
Assistant Professor of Sports Management
Management, Marketing and Entrepreneurship
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Christy Miller
Sports Management Adjunct Professor
Management, Marketing and Entrepreneurship
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James Fairfield-Sonn
Professor of Management
Management, Marketing and Entrepreneurship
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